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Digital Acquisition Copywriter

  1. Tempe

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Tempe, AZ

  1. Work from home
Posting date: 04/23/2024
  1. Full-time

REF2856G

Job Description


Job Description

We are looking for an experienced, motivated Digital Acquisition Copywriter to join our growing team! This high-impact role is responsible for creating original direct response copy that will help us uncover new insights about our core audiences.  

To succeed, you MUST:

  • Have exceptional writing skills and be able to distill complex information into logical and digestible terms.

  • Be passionate about connecting with the end user to compel action—in other words, you fully grasp the art of the written word and the power it has to influence a person’s decisions!

  • Be collaborative, results-driven, a stickler for details, and 100% committed to getting better every day.

This is not only a rare opportunity to learn from and work with our highly respected Performance Marketing Creative Team, but also a chance to drive real business value. If this sounds exciting, let’s chat!

What you'll do:

  • Produce clear, engaging copy for digital direct response creative across multiple channels, including paid social, display, native, search, email, advertorials, etc. Present your work to stakeholders and be able to explain the intention behind each of your concept and copy choices.

  • Develop detailed storyboards for various types of short-form video; effectively be able to convey the story and compel action. 

  • Collaborate with Performance Creative team members, channel partners, and BU stakeholders for full alignment and clarity before starting any work. 

  • Independently manage your projects from start to finish, keeping all stakeholders up to date on status at each milestone.

  • Dive deep into each of the channels we advertise in to understand distinct user mindsets, marketing complexities, best practices, and copy requirements to develop effective, channel-specific creative.

  • Ensure all copy you write is error-free, maintains a consistent voice (adheres to brand guidelines), and is compliant with all regulatory and legal requirements.

  • Stay on top of creative acquisition trends across the digital and competitive landscape, identifying opportunities to test; share learnings and best practices with the team to inspire creative ideas.

  • Proactively engage in creative performance conversations; contribute new ideas for testing (themes, concepts, etc.) and find creative solutions to identified issues.

  • Gain a deep understanding of unique channel dynamics and challenges; unlock creative opportunities to drive performance and meet ROI goals.

  • Streamline and/or build out processes wherever possible to improve team efficiencies. 

  • Build a deep knowledge of our brand(s) and products.

  • Work within an agile and iterative cycle of hypothesize, test, and learn to uncover new insights about our audiences. 


 


Qualifications

What you'll bring:

  • Bachelor’s degree or higher

  • Passion for writing with an excellent portfolio of digital direct response examples

  • 2+ years in a digital direct response creative role; must have experience writing ad copy for paid social channels

  • Storyteller at heart, you are committed to connecting with another human in a way that is authentic, relevant, and effective at driving action.

  • Experience building out storyboards and producing short-form videos (i.e. TikTok, Reels, etc.); content creation a plus!

  • Ability to juggle a variety of projects and meet (or exceed) all deadlines under pressure

  • Resourceful, self-starter who embraces creative challenges and is solutions-focused

  • Excellent interpersonal, verbal, and written communication skills (crucial in a remote team dynamic)

  • Strong attention to detail and a commitment to delivering high quality, high performing, error-free copy each and every, single time

  • Stellar organizational skill with a knack for optimizing processes that improve overall efficiencies

  • Collaborative team player who thrives in a fast-paced, dynamic environment and embraces failure as a great way to learn how to be better

  • Knowledge of online marketing performance KPIs and metrics

  • Receptive to feedback; possess a strong desire to learn and get better every day

Preferred Experience:

  • Experience in financial services and/or another highly regulated industry

  • Experience with customer segmentation models and journey mapping

  • Experience working in ads manager/campaign platforms for Meta, TikTok, GDN, etc.


Additional Information

Achieve well-being with:

  • Hybrid work opportunities
  • 401 (k) with employer match
  • Medical, dental, and vision with HSA and FSA
  • Competitive vacation and sick time off, as well as dedicated volunteer days
  • Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
  • Up to $5,250 paid back to you on eligible education expenses
  • Pet care discounts for your furry family members
  • Financial support in times of hardship with our Achieve Care Fund
  • A safe place to connect with other employees through our six employee resource groups

 

Salary Range: $60,000 to $73,000 annually + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.

 

Join Achieve, change the future.

At Achieve, we’re changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you’ll get to be a part of their journey to a better financial future. We’re proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job—it’s a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.

 

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.

 

#LI-KM1



Company Description

Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.

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