Lifecycle Marketing Manager

As an experienced and knowledgeable Lifecycle Marketing Manager, you will impact the lives of everyday people and help them go from surviving to thriving with innovative digital personal finance solutions. Reporting to the Director of Lifecycle Marketing for Lending, you will help drive and execute the lifecycle marketing strategy and develop some of our most crucial initiatives across our loan products. This position will work closely with cross-functional internal teams, and external partners to deliver high impact results for our business. This is a significant role that requires strategic thinking, leadership, self-motivation, and multi-task execution.

Working collaboratively with our Lifecycle Marketing teammates and cross-functional partners, you will ensure the timely and efficient development, execution and reporting of integrated marketing and communication plans across the customer journey that drive sales conversion, engagement, and retention contributing to higher customer lifetime value. This encompasses the entire customer journey for our Personal Loan, Acceleration Loan, and Home Loan products.

What you’ll do:

• Leverage data and insights to drive an omni-channel customer experience across various digital and offline channels
• Identify, test and implement new opportunities to improve communication strategy that delivers conversion, cross-sell and retention across products from concept through completion
• Deeply understand borrowers and use knowledge to develop and execute targeted, segmented and personalized communication strategies across all lifecycle stages to achieve business objectives and key results
• Partner with stakeholders and shared services teams from acquisition, sales, servicing, product, design, brand, content and automation to ensure the creation of best-in-class customer experiences across channels/campaigns, adhering to compliance and legal requirements
• Collaborate with business data analysts to monitor client satisfaction, engagement, sales and retention trends; recommend additional tactics to inform lifecycle strategy and improve results
• Drive optimization efforts and design aggressive experimental pipelines across touch points, including channel, messaging, design, and cadence
• Lead collaboration and communication supporting key business stakeholder interests across acquisition, product, sales and servicing

This role is right for you If:

• You love leading and influencing cross-functional teams while being an exceptional individual contributor - leading from the front and driving high standards of execution and performance for yourself and your partners
• You love building consumer experiences, journeys, and driving strategy for improvement and iteration
• You are strategic, action-oriented and are a self-starter. You identify and prioritize critical initiatives and can lead the charge from initiative to execution
• You hold yourself accountable for performance and are adept at driving accountability in others
• You are a process leader, you can work with people and technology to drive efficiency and collaboration
• You are a systems thinker at heart, you love solving complex problems and enabling others to succeed
• You are data driven, adept at mining data for hidden insights and drive curiosity and discovery around not only the “what” but also the “why”
• You are an excellent communicator/influencer who has achieved results collaborating in a matrixed environment

 What you’ll bring:

• 5-8+ years progressive B2C marketing experience with a focus on driving engagement, nurture, sales conversion, and customer retention (financial services a plus)
• Significant experience with omni-channel marketing tactics/campaigns (email, print, scripts, video, web/mobile, SMS, dialer)
• Customer-centric mindset with experience in process-improvement, customer journey mapping, and segmentation strategies
• Expert knowledge of messaging, brand principles, and content marketing
• Excellent analytical skills and demonstrable experience in leveraging marketing data analytics and customer insights
• Advanced knowledge/experience with various systems or software used to communicate, analyze, test and optimize the customer experience, including: email marketing and automation, CRM, web analytics, Tableau, and survey tools
• Significant experience thinking strategically, creatively solving problems, planning and executing tactically
• Ability to work independently, be proactive, exercise initiative and meet deadlines
• Excellent time-management, organization, follow-through and project management skills with attention to detail from inception through execution
• Capable of understanding the big picture while focusing on the day to day execution
• Top notch teamwork and communication skills; also works well independently without micromanagement
• Proven ability to manage and own multiple projects concurrently in a fast-paced, collaborative, priority-shifting environment
• Experience working with and leading cross-functional teams and projects; demonstrable experience in establishing effective internal relationships and building consensus
• Excellent written, presentation, interpersonal, and people influencing skills
• Proficient with Excel, Word, Outlook, PowerPoint
• Bachelor’s Degree in Marketing, Public Relations, Journalism, Business or relevant field required

Achieve well-being with:

• Hybrid and remote work opportunities
• 401 (k) with employer match
• Medical, dental and vision with HSA and FSA options
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
• Up to $5,250 paid back to you on eligible education expenses
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups

Salary Range: $80,000 to $100,000 annually + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.

Join Achieve, change the future

At Achieve, we’re changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you’ll get to be a part of their journey to a better financial future. We’re proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job—it’s a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.

Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.