Senior Growth Marketing Analyst

The Sr. Growth Marketing Analyst will serve as the “analytics arm” of our growth marketing team for Achieve Lending across our personal loans and home equity loans products. This role sits at the intersection of acquisition marketing and analytics to help us make the right media investment decisions that accelerate profitable growth. This includes supporting long-term growth strategy, optimizing our marketing mix, helping uncover insights to balance strategic goals for our lending business with delivering investor returns, and driving full funnel conversion improvements.

The right candidate is a self-starter who is hands-on with data, comfortable developing a data-driven marketing strategy, and thrives in a cross-functional environment.

Your responsibilities and focus area:

Your day to day will include user acquisition and growth strategies, paid marketing channels, experimentation, financial modeling, communicating complex analyses to senior executive leadership, and more!

• Provide thought partnership to Growth and Retention Marketing on user and revenue growth strategy. Own end-to-end analytic work streams, define performance criteria/success metrics, and deliver actionable insights and recommendations.
• Accelerate expansion of our Marketing acquisition channels. Collaborate with stakeholders to define/frame opportunities, drive alignment on the analytical approach, extract/manipulate data, and synthesize analysis to share insights/recommendations.
• Evaluate full-funnel optimization opportunities across all our user-acquisition / retention channels. Use data analysis and modeling to drive greater ROI efficiency via opportunity sizing/scenario analysis, testing, and analytics.
• Collaborate with the cross-functional team to plan, execute, and analyze A/B tests, using analytical and statistical approaches to continually improve marketing results.
• Forward looking growth scenario planning: Develop deep understanding of business KPI’s, paid/earned/owned media channel trends, and macro factors to perform exploratory analysis, generate hypotheses, and size opportunities.
• Conduct and maintain media mix modeling to help optimize channel mix.
• Partner with Marketing, Business Intelligence/Analytics, and Product to drive website/user tracking and attribution strategy.

What you'll bring:

• 5+ years of experience in Marketing/Growth analytics, Performance marketing, Product Management or consulting/finance/business strategy. Fintech experience is a plus.
• BS degree in any of Math, Statistics, Computer Science, Engineering, Data Science, Business, Economics, Finance.
• Exceptional skills in Google Sheets, Excel, and GBQ/SQL data extraction and analysis.
• Strong understanding of how data should be captured, stored, and structured in a data warehousing environment for various products and services
• Skilled in Tableau/Data visualization software. Familiarity with Python and/or R is a plus. 
• Proficient in experimental design and measurement e.g. A/B test vs. control analysis, Marketing attribution, Lift analysis, and Incrementality measurement.
• Experience in analysis of funnel engagement and multichannel campaign performance. 
• Demonstrated ability to leverage business judgment, supported by hard data and analysis to drive strategic decision making.
• Strong business acumen coupled with curiosity to solve ambiguous problems.
• Team player with outstanding analytical, project management, and communication skills.

About you:

• You are analytical, have a bias towards action, and are a self-starter.
• Team oriented, you can collaborate effectively across functions and inspire action by driving strong alignment and coordination.
• You are data driven, adept at connecting datasets and mining the data for hidden insights, and drive curiosity around the “why” behind the “what”.
• You are hungry, and you have an experimentation and learning mindset to drive continuous improvements.

Achieve well-being with:

• Hybrid and remote work opportunities
• 401 (k) with employer match
• Medical, dental, and vision with HSA and FSA
• Competitive vacation and sick time off, as well as dedicated volunteer days
• Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
• Up to $5,250 paid back to you on eligible education expenses
• Pet care discounts for your furry family members
• Financial support in times of hardship with our Achieve Care Fund
• A safe place to connect with other employees through our six employee resource groups

Salary Range: $110,000 to $150,000 annually + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.

Join Achieve, change the future.

At Achieve, we’re changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you’ll get to be a part of their journey to a better financial future. We’re proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job—it’s a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.

#LI-KM1

Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.