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Senior Marketing Technology Manager

  1. Tempe

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Tempe, AZ

  1. Work from home
Posting date: 04/02/2024
  1. Full-time

REF2827A

Job Description


Job Description

As a Senior Marketing Technology Manager, you’ll impact the lives of everyday people and help them go from surviving to thriving with innovative digital personal finance solutions. Reporting to the Director of Automation, you will drive day-to-day management of critical marketing automation platforms supporting many of our most crucial initiatives. This role will also play a significant part collaborating on long-term strategies around marketing orchestration platforms and enabling the next level capabilities across all consumer life cycles. This role requires technical aptitude, thought leadership, critical thinking, organizational prowess and multi-task execution.

Working collaboratively with our Lifecycle Marketing teammates and cross-functional partners across all initiatives around our consumer journey orchestration platforms, you will be responsible for helping support the transition and scale of existing email, SMS, and push campaigns as well as enabling new campaigns and executional capabilities for more advanced personalization, segmentation, and optimization efforts.

The perfect candidate will bring a self-starter mindset, have a great ability to bridge technical challenges with marketing executional objectives, and thrive in an organization that is ready to disrupt the norm.  If you are creative and passionate and want to work with like-minded people then you will LOVE Achieve.

How You’ll Contribute:

  • Integrate, set up, manage, maintain, and enhance martech systems (Acoustic, Proxy/Sendgrid, Iterable, etc.) to optimize performance, processes, and executional capabilities.
  • Manage sending assets such as domains, IPs, SMS numbers, and oversee delivery performance across channels and martech systems.
  • Collaborate with Data teams on data exchanges and integrations across the tech stack, ensuring robust data capabilities within orchestration platforms and in support of analytics efforts.
  • Act as a Subject Matter Expert (SME) on martech system capabilities, driving workflow improvements, optimizing automation, streamlining processes, and influencing vendor/internal product roadmaps.
  • Collaborate on testing, transition, and quality assurance approaches for launching campaigns within newer CJO platforms, ensuring campaign baselines are met throughout the transition periods.
  • Core stakeholder supporting the deliverability of communications across all channels, aiming for engagement and progression to the next stage in the customer journey.
  • Implement segmentation structures, dynamic creative/content asset management, and advanced personalization solutions to support sophisticated journey orchestration, surpassing business metric goals and delivering a seamless, delightful customer experience that builds brand equity, customer loyalty, and lifetime value.
  • Provide regular reports and analyses on the performance and impact of automation systems on business outcomes.
  • Be an advocate and driver for process and platform improvements and efficiency opportunities
  • Ability to quickly learn new tools and techniques as well as continually evolving email, SMS and digital best practices
  • Proficiency in thinking strategically and problem solving
  • Excited to bring a ‘whatever it takes’ mindset to take on projects - no matter how big or how small
  • Thrilled to be, and confident to thrive in a fast paced growing organization

Qualifications

This Role is Right For You If:

  • You love building and enhancing marketing platforms and experiences, automated journeys, and driving strategy for improvement and iteration
  • You are strategic, action-oriented and are a self-starter. You identify and prioritize critical initiatives and can lead the charge from initiative to execution
  • You hold yourself accountable for performance and are adept at driving accountability in others
  • You are a process leader, you can work with people and technology to drive efficiency and collaboration
  • You are a systems thinker at heart, you love solving complex problems and enabling others to succeed
  • You are data driven, adept at mining data for hidden insights and drive curiosity and discovery around not only the “what” but also the “why”
  • You are an excellent communicator/influencer who has achieved results collaborating in a matrixed environment

What You’ll Bring:

  • 7+ years marketing platform experience, supporting email, SMS, push, or digital channels
  • Experience implementing and managing marketing automation platforms and technologies, account/CRM structure, data infrastructure
  • Experience with email marketing platforms and email deliverability best practices
  • Bachelor’s Degree in relevant field or equivalent experience, one or more certifications in marketing automation technology
  • Exceptional analytical skills, reporting and tools (Excel, Tableau and SQL)
  • Strategic critical thinker and creative problem solver
  • Proven ability to manage and own multiple projects concurrently in a fast-paced, collaborative environment
  • Excellent time-management with attention to detail from inception through execution
  • Ability to understand the big picture while focusing on the day to day execution for both yourself and your team
  • Top notch teamwork and communication skills; also works well independently without micromanagement
  • Excellent written, presentation, interpersonal, and people influencing skills, coupled with strong interest in further developing and integrating enterprise automation processes and solutions
  • Strong software/technology aptitude and fast learner

Additional Information

Achieve well-being with:

  • Hybrid and remote work opportunities
  • 401 (k) with employer match
  • Medical, dental, and vision with HSA and FSA
  • Competitive vacation and sick time off, as well as dedicated volunteer days
  • Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
  • Up to $5,250 paid back to you on eligible education expenses
  • Pet care discounts for your furry family members
  • Financial support in times of hardship with our Achieve Care Fund
  • A safe place to connect with other employees through our six employee resource groups

 

Salary Range: $100,000 to $145,000 annually + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.

 

Join Achieve, change the future.

At Achieve, we’re changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you’ll get to be a part of their journey to a better financial future. We’re proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job—it’s a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.

 

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.

 

#LI-KM1



Company Description

Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.

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  1. Tempe