Sr. Data Analyst

We are seeking a highly motivated and data-savvy BI Analyst to support our Journey Orchestration and Lifecycle Marketing team. If you are passionate about data, customer insights, and driving marketing strategies to new heights, we want to hear from you.

Job Summary:

As a Sr. Data Analyst supporting Lifecycle Marketing and Journey Orchestration, you will play a critical role in leveraging data to drive customer engagement, retention, and lifetime value through omni-channel journey orchestration at an Enterprise and Business Unit (BU)/Product level. You will be responsible for gathering, analyzing, and interpreting data to provide actionable insights and support data-driven decision-making for our marketing campaigns and journeys. You will collaborate with cross-functional teams to develop, implement, and optimize marketing strategies that create personalized journeys across the customer lifecycle.  This role will report up through the BI organization with a dotted-line to VP, Lifecycle Marketing who oversees Journey Orchestration & Marketing Automation.

Key Responsibilities:

Data Analysis:

• Conduct large scale analyses which include the following stages: understand business goals and strategies, formulate the analytic approach, perform data extraction / exploration / transformation, and translate results into data-driven recommendation for the business team.
• Leverage hands-on technical skills to produce analyses in various topics including customer segmentation, personalization and campaign performance
• Driver of and responsible for reporting and insights related to CJO initiatives
• Develop data visualizations that make complex data accessible to non-technical team members.
• Own all reporting and analytical processes across MarTech systems (CJO)

Campaign Optimization:

• Collaborate with marketing teams to design and execute experimentation.
• Partner with relevant stakeholders to drive testing and optimization efforts including experiment design, reporting requirements, and detailed analysis of results.
• Monitor and evaluate the performance of omni-channel journeys and make recommendations for improvements.

Cross-functional Collaboration and Coordination:

• Collaborate with Data Engineering, Product and other stakeholders to build scalable, accurate and consistent data models for analytic and reporting purposes
• Responsible for driving priority, collaborating and coordinating with BU/Product BI / Automation teams to align on data model, reporting requirements and execution.

Market Research:

• Stay informed about industry trends, emerging technologies, and competitive analysis to inform journey orchestration strategies.
• Research customer preferences and behavior patterns to refine journey design.

Qualifications:

• Bachelor's degree in Business, Marketing, Statistics, Data Science, or a related field. Master's degree is a plus.
• 3+ years of proven experience in data analysis and business intelligence, with a focus on journey orchestration through owned and paid marketing channels (specific experience with email, SMS, voice, push and web preferred).
• Proficiency with data analysis tools such as SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).
• Experience with marketing automation platforms (e.g., Salesforce Marketing Cloud, Acoustic, Iterable) is a plus.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Detail-oriented and highly organized.

Achieve well-being with:
Hybrid and remote work opportunities
401 (k) with employer match
Medical, dental, and vision with HSA and FSA
Competitive vacation and sick time off, as well as dedicated volunteer days
Access to wellness support through Employee Assistance Program, Virgin Pulse, Ginger Health Coaching, and fitness discounts
Up to $5,250 paid back to you on eligible education expenses
Pet insurance for your furry family members
Financial support in times of hardship with our Achieve Care Fund
A safe place to connect with other employees through our six employee resource groups

Salary Range: $120,000 to $140,000 annually + bonus + benefits. This information represents the expected salary range for this role. Should we decide to make an offer for employment, we'll consider your location, experience, and other job-related factors.

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.

Meet Achieve
Achieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and an empathetic touch. We put people first and treat them like humans, not account numbers.

Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.